You can stand out in ANY market if you focus on sharing YOUR WAY of doing whatever you do. I think market saturation gets overhyped because we all consume content ourselves. We see all the other people doing something similar and wonder how we will ever get there.

Here’s the thing you and I are overlooking… We see so much of it because we live it. If you work with flowers chances are your feed is full of creators in that realm. But the average user isn’t seeing all of that, they are seeing a variety of things based on their many interests. When they do go looking for what you have to offer the best thing you can do is talk about what you love, what you are passionate about.

Below you’ll find a long list of ideas in several areas that can boost your voice so when people come looking, the real you is already there.

Local Focus:

  • Actively participate in local events, sponsor community initiatives, and engage with local organizations.
  • Showcase your involvement through social media, demonstrating a commitment to the community.
  • Feature local testimonials or success stories to build authenticity.
  • Optimize your online presence for local search by using location-specific keywords.
  • Claim and update your Google My Business profile with accurate information.
  • Encourage customers to leave local reviews to improve your local search rankings.
  • Utilize geotargeting in your online advertising campaigns to reach a local audience.
  • Create location-specific promotions or discounts to attract nearby customers.
  • Tailor social media ads to target users in specific geographic areas.

Targeted Partnerships:

  • Identify businesses that complement your products or services.
  • Develop strategic partnerships for cross-promotions or joint offerings.
  • Leverage each other’s audiences to expand your reach.
  • Collaborate on content creation with your partners, such as co-authored blog posts or joint webinars.
  • Share each other’s content on social media to tap into each other’s followers.
  • Create exclusive offers for the combined customer bases.
  • Implement an affiliate marketing program with partners who can refer customers.
  • Offer incentives or commissions for successful referrals.
  • Track and measure the effectiveness of your affiliate partnerships.

Customer Personalization:

  • Use customer data to personalize online experiences, such as recommending products based on past purchases.
  • Send personalized emails with tailored content and special offers.
  • Implement personalization tools on your website for a customized user journey.
  • Create quizzes, polls, or surveys to gather customer preferences and tailor recommendations.
  • Encourage user-generated content through contests or challenges.
  • Respond to customer inquiries and comments on social media with personalized interactions.
  • Establish a VIP or loyalty program that rewards customers for repeat business.
  • Offer exclusive perks, discounts, or early access to personalized segments of your customer base.
  • Showcase customer success stories and testimonials to build a sense of community.
  • These strategies can help businesses stand out by leveraging local connections, forming targeted partnerships, and delivering personalized experiences to their audience.

Niche Content:

  • Design visually appealing and unique graphics or images that align with your niche.
  • Incorporate branded visuals that set your content apart from generic industry imagery.
  • Use creative and eye-catching elements to make your content memorable.
  • Showcase success stories within your niche, whether it’s customer testimonials or case studies.
  • Share experiences of individuals or businesses that have benefited from your niche offerings.
  • Use storytelling to connect emotionally with your audience and emphasize the value of your niche.

Real BTS Looks (Behind-The-Scenes):

  • Share genuine behind-the-scenes moments that humanize your brand.
  • Give a sneak peek into your daily operations, team dynamics, or workspace.
  • Authenticity builds trust and fosters a stronger connection with your audience.
  • Introduce the faces behind your brand through employee spotlights or team features.
  • Capture candid moments to convey the personality and culture of your business.
  • Let your audience see the real people contributing to the products or services.
  • Host live behind-the-scenes sessions on social media platforms.
  • Conduct Q&A sessions to interact directly with your audience in real-time.
  • Use live video to showcase events, product launches, or day-to-day activities.

Who, Why, How:

  • Spotlight individual team members or departments.
  • Showcase day-to-day activities, challenges, and successes to humanize the brand.
  • Explain the motivations, inspirations, and values that led to the business creation.
  • Detail the steps taken, challenges faced, and lessons learned in establishing the business.
  • Highlight the impact of your products or services on customers’ lives or businesses.
  • Use infographics or visual content to illustrate step-by-step workflows, emphasizing efficiency and expertise.
  • Showcase the collective values embraced by your team.

Engagement:

  • Actively respond to comments, messages, and mentions on social media.
  • Encourage discussions by posing questions and seeking input from your audience.
  • Create polls or surveys to involve your audience in decision-making processes.
  • Launch campaigns that encourage customers to create and share content related to your brand.
  • Feature user-generated content on your platforms to showcase a diverse range of perspectives.
  • Offer incentives or recognition for outstanding user-generated contributions.
  • Develop interactive content such as quizzes, polls, and contests.
  • Pose challenges or prompts that encourage audience participation.
  • Utilize storytelling techniques that prompt audience engagement and sharing.