When you sit down to write copy for a blog post or another platform, how often are you picturing who you want to read it?
Even if you have an idea of who, you still need to picture that person in as much detail as possible. It is much easier to write to someone with a face and a name (even if you create that info).
Before you’re next writing block take some time to draw or brain dump or Pin – ANYTHING that fits with the ideal person you want to find your content.
While you can’t say it flat out, who you are aiming for will know if your content is right for her by how easily you reach out. When you know exactly who you’re after that translates into engaging the right people, every time.
