3 Steps to Adding a New Platform to Your Content Strategy
- Research and Evaluate:
Start by researching and evaluating various platforms that align with your marketing goals and target audience. Consider factors such as the platform’s user base, demographics, engagement levels, and advertising options.
Is it another social media platform like LinkedIn, TikTok, or Clubhouse? Or will you go with a non-social media platform like email marketing, content marketing, or podcast advertising?
2. Set Objectives and Strategy:
Once you have identified a platform that fits your requirements, set clear objectives for incorporating it into your marketing strategy. These objectives could include increasing brand awareness, driving website traffic, generating leads, or boosting sales.
Develop a comprehensive strategy tailored to the chosen platform. (More on this later) Determine the type of content you’ll create, frequency of posting, targeting options, and key metrics.
3. Implement and Measure:
Implement your strategy by creating and publishing content on the new platform. Utilize the platform’s native features and advertising tools to maximize your reach and engagement.
Continuously measure and track your performance using relevant metrics and analytics provided by the platform.
Remember that adding a new platform to your marketing strategy requires ongoing monitoring, experimentation, and adaptation. Stay up-to-date with platform updates, trends, and changes in user behavior to ensure your marketing efforts remain effective and aligned with your goals.
